Chanel Nieuwoudt

Blonde Poetry was founded on a simple belief: that luxury and kindness should never be in competition.That's the vision Chanel brought with her when she arrived in Canberra after building and leading successful salons in South Africa, and it's the philosophy that continues to shape Blonde Poetry today.

With almost two decades in the hair industry, Chanel has always believed that beautiful hair is only part of the experience. The way people are welcomed, listened to and cared for matters just as much. Every detail of Blonde Poetry has been built with that in mind, creating a salon where exceptional craftsmanship and genuine connection go hand in hand.

Today, Chanel's role has evolved from working behind the chair to leading the business behind the scenes. She now focuses on mentoring and supporting the team, refining the client experience and ensuring Blonde Poetry continues to deliver the thoughtful, personalised service it has become known for.

You'll still see Chanel in the salon, welcoming clients, supporting the team and working behind the scenes to help the business continue to grow. While she's no longer creating beautiful hair herself, her vision, values and attention to detail continue to shape every Blonde Poetry experience.

For Chanel, Blonde Poetry has never simply been about hair. It's about building a place where clients feel comfortable, confident and genuinely cared for, and where talented stylists can build meaningful, long-lasting careers doing what they love.

IG: @chanel.blondepoetry

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