A note from our Founder Chanel.
After 16 years working closely with Milkshake Hair, it feels important to pause and honour what that partnership has meant to me and to Blonde Poetry. Milkshake has been part of my professional journey for a long time; supporting me through the early years, the growth phases and the evolution of how I work with hair. It helped shape my foundations and my belief in consistent, quality care.
I’m genuinely grateful for that chapter. Growth doesn’t happen in isolation, and Milkshake has played a meaningful role in mine, and the team members at Milkshake who have also grown with me hold a special place in my heart.
As Blonde Poetry has continued to mature, expand and refine its direction, the needs of our salons, our team and our clients have evolved too. Education pathways, technical innovation, performance and marketing support have become increasingly important as we look ahead.
Which is what led us to a new partnership with L’Oréal Professionnel. We are proud to announce that Blonde Poetry is now an exclusive L’Oréal Salon.
This shift isn’t about replacing one brand with another. It’s about recognising what will best support the future we’re building at Blonde Poetry. L’Oréal offers a level of research, education, innovation and luxury that aligns with the next phase of Blonde Poetry and with the standards we hold ourselves to every day in the salon.
Change can feel big, but it can also feel exciting and challenging when it’s intentional and a really good fit. So we step into this new partnership with gratitude for what has been, and proud of what we have already achieved, and most of all, we are excited to work with our new friends at L’Oréal and what this partnership allows us to offer our beautiful clients and wonderful team moving forward. Watch this space!
Thank you for your support and for being part of our community.
Love Always, Chanel - Blonde Poetry
